Gund - The World's Most Huggable...since 1898! For more than 110 years GUND has delighted young and old with lovable and huggable soft toys, perfect for every occasion. Each product embodies the very spirit of a hug and a warmth and joy that's loved worldwide. Combining the richness of tradition with the excitement of innovation, the Gund brand is the premier destination for premium plush. The Gund range of cuddly characters include bears, animals, animated sound and musical toys and seasonal characters including Valentine’s Day, Easter, and Christmas. There's a Gund plush for everyone!